Ripon, Wis. May 11, 2017 - Alliance Laundry Systems announced today that it will discontinue sales and marketing of IPSO®-branded laundry equipment in the United States and Canada, beginning in April of 2018. The move will not impact sales of the brand outside of the United States and Canada.
“This decision, while difficult for our IPSO distributors, was one we felt is necessary for our total distribution network and Alliance Laundry Systems moving forward,” said William Bittner, vice president North American Sales for Alliance Laundry Systems. “Rationalization of our brands within our North American portfolio was the primary driver behind the move,” he added.
Alliance will continue to support IPSO products through its Customer One® organization, offering parts access and the world’s largest commercial laundry technical support team.
“Alliance Laundry Systems remains committed to delivering exceptional service and support for customers who rely on installed IPSO equipment,” said Mark Schram, North American sales manager for the IPSO brand.
IPSO commercial products for vended laundries and on-premises laundries are currently sold in the United States and Canada through 64 distributors. Over the next year, Alliance will work closely with these distributors to help them prepare for the discontinuation of the brand.
About Alliance Laundry Systems
Alliance Laundry Systems is the world’s leading designer, manufacturer and marketer of commercial laundry equipment used in laundromats, multi-housing laundries and on-premises laundries in more than 140 countries. Under the well-known brand names of Speed Queen®, UniMac®, Huebsch®, IPSO®, and Primus®. Alliance produces a full line of commercial washing machines, dryers and ironers with load capacities ranging from 15 to 400 pounds. Certain commercial products are also sold in the consumer laundry marketplace. For more information, visit www.alliancelaundry.com.